Why Choose Noto Financial Planning?

Sometimes called 'free advice,' you get the type of advice investment and insurance companies are willing to pay for. Product providers encourage the sale of their most expensive products by offering higher commissions, which must ultimately be taken from your savings. Widespread abuse has led regulators in the UK and Australia to ban commissions for financial advisers.

With stories of abuse increasingly common, some investors began seeing commissions as bad and fees as good. In typical Wall Street fashion, a number of firms in the US began charging fees in addition to commissions, calling it ‘fee-based’ advice. It sounds confusingly similar to ‘fee-only,’ but the incentive to recommend a product based on potential commissions remains strong.

‘Fee-only’ refers to the method of compensation in which advisers are only paid fees directly by their clients. By refusing commissions, fee-only advisers force product and service providers to compete for recommendations based purely on client benefits, without the influence of any kickback. We provide a completely different service than advisers paid commissions.

"Among the countless finance degrees around the world, the Chartered Financial Analyst qualification has become the gold standard."
- Financial Times, Aug 13, 2010

"Which credentials matter most? Certified Financial Planner, Chartered Financial Analysts and Certified Public Accountants”
-'How to Build Your Financial Dream Team,' Wall Street Journal, Dec 31, 2011

"To help you wade through the alphabet soup, we looked into what Redmond calls "the three most coveted designations" in their given worlds -- the Certified Financial Planner, Certified Public Accountant and Chartered Financial Analyst - so consumers know what to expect when they see those three little letters after a pro's name. - TheStreet.com